Heavy Equipment Company: Building A New Meaning of Excellence

Situation

When salespeople have a tough week or month, they need motivation to keep them moving forward. A VIP award was created to rally employees around the heavy equipment retailer’s strong company values and respected founder, and serve as an incentive to keep their salespeople going.

Solution

The company needed to provide a VIP experience for winners while connecting back to the true meaning of their Founder’s Award.

With the help of O.C. Tanner, they redefined what it means to win this prestigious honor. They overhauled the entire experience from start to finish and created a VIP feel that builds on an employees’ innate desire to be appreciated.

Winners are announced internally and are welcomed into the new, luxurious winner’s club. They also receive a personalized winner’s package celebrating their accomplishment. This package includes:

• A Yearbook™ brochure with custom folder to display their accomplishment. The brochure outlines clearly what criteria they met to win the award and a note of congratulations from the company.
• A choice of a prestigious, high-value award that is ordered through an easy-to-use online platform.
• A stunning personalized trophy.
• A partner award to thank their partner for all their support throughout the year.
• Branded clothing and updated business cards listing their new accomplishment. Winners also update their email signatures and their voicemails with this honor.

O.C. Tanner’s highly trained recipient experience team supports winners and their partners worldwide if they have any questions when ordering to ensure the experience is seamless for all the winners.

Results  

Previously, 30% of annual winners were not selecting their personal awards because the experience was deterring them from finishing the process. Following the launch of the new VIP experience, 98% of winners selected an award.

Winners personally called O.C. Tanner to express how easy it was to order their award and how appreciated they felt by their company. 

From the moment a winner of the Founder’s Award’s name is announced, O.C. Tanner creates a unique VIP experience that tells the story of what it really means to win a Founders Award. The new luxury club, customized winner’s package, and easy-to-use award experience helps winners feel valued, appreciated, and inspired to win again. It’s a tangible reminder to strive for excellence, every day.

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Outcomes are everything
We’d love to share what we’ve helped this and thousands of other clients achieve. Reach out to us to start your employee recognition journey.