5 Ways to Recognise and Appreciate Healthcare Workers in 2025

Healthcare workers continue to burn out.

According to a 4-year study published by the Centers for Disease Control and Prevention, healthcare workers continue to face a mental health crisis, even years after the Covid pandemic, due to:

• Overwhelming demands
• Talent shortages
• Stressful working conditions
• Increased harassment and challenging interactions with coworkers and patients

This has led to healthcare workers feeling burnout “very often” and an increase in the number of “poor mental health” days, resulting in higher risk of depression and anxiety. Almost half of U.S. healthcare workers (46%) often feel burned out and are likely to change jobs (44%), despite investing years of their lives training and working in the healthcare profession.

As the healthcare industry continues to rapidly evolve with new technology, AI, changing business models, and margin pressures, healthcare organisations need to innovate to keep up. And they’ll need their people to do so. While leaders try to improve employee mental health with things like more appealing benefit packages, the CDC’s research finds a positive workplace culture is the solution for less burnout and better mental health.

Appreciation is key to preventing burnout

Healthcare organisations with thriving cultures can prevent and mitigate employee burnout. Providing things like skill building opportunities, nimbly resilient practices, and practical empathy can be keys to success. And don’t forget the impact of simply appreciating your people.

“We can all support health workers by expressing our appreciation for their essential work and treating them with understanding and respect.”
— Casey Chosewood, Director and Senior Medical Officer, Office for Total Worker Health, National Institute for Occupational Safety and Health

Simple things like recognising and celebrating employee efforts and achievements help employees feel valued and connected and find more fulfillment at work.

Recognition is shown to decrease burnout and improve resiliency:

The latest research on gift-giving tells a similar story. It shows that expensive, infrequent gifts do not have the long-term impact one might expect. Smaller gestures given more often, over time, are much more meaningful and valued—especially if they’re personalised.

Although combating burnout at healthcare organisations will require many long-term solutions, regular appreciation should be part of the strategy. Every single one of your nursing staff and hospital employees deserves to be recognized. And while Nurses Week and Hospital Week are critical times to thank employees, they shouldn’t be the only times. Celebrate during these weeks, but also remember to integrate appreciation into everyday moments, every week of the year. 

Here are 5 meaningful ways to recognise your employees during Nurses week, Hospital week, and beyond:

1. Leverage your existing employee recognition platform.

Giving points through your corporate program is an easy and quick way to say thank you with a tool your people are already using.

45% of healthcare workers say the recognition they receive feels like an empty gesture. So recognise them in a meaningful way that lets them choose gifts that are personal to them. Employee recognition software like Culture Cloud have a built-in Group Points Deposit feature that allows you to give every employee a certain amount of points that they can use to choose a personal gift they’ll love.

One healthcare organisation gave recognition points to their staff when they were working from home and couldn’t attend in-person Hospital Week events. They continued the appreciation after Hospital Week was over by doing point deposits weekly for those who practiced safety and shared ideas that resulted in better patient care, fewer errors, and an enhanced workplace.

2. Give out a company-wide symbolic award or special gift.

The award makes up over 40% of the impact of the entire employee recognition experience, so be thoughtful in what you give. Consider a special symbolic gift to thank them for giving their all over another challenging year.

Another large healthcare organisation gave beautiful custom “frontline hero” pins to their employees to wear on their badges during the hardest times of the pandemic. Other hospitals have given awards that are both practical and memorable: things like power banks for phones, nice bags to carry lunch in every day, custom tumblers for morning coffee, and gifts employees can share at home with their family. Employees will feel your appreciation whenever they use them.

Have leaders present these gifts in a thoughtful recognition moment to build connection with each employee—don’t just have employees come down to HR to pick up their gifts.

3. Let employees hear directly from leaders.

Only 62% of healthcare workers say their leader acknowledges the great work they do. While many healthcare organisations send out messages from their CEO and other senior leaders for Nurses week and Hospital week, employees want to hear appreciation from their direct leaders.

Personal messages from leaders show they see and care about the impact employees are making on the organisation. eCards are an easy, quick, and fun way to communicate appreciation. Or make it even more heartfelt with handwritten notes, like one organisation uses to help build a recognition culture and reduce attrition at their hospital.

4. Send everyone a custom swag box to help them feel valued.

Another great idea for Nurses Week or Hospital Week? Build a custom swag box or survival kit where you can select specific gifts and also include a memorable message of thanks from the CEO to drive home your deep level of appreciation.

You could even choose to personalise the message with specific thoughts from the worker’s immediate manager. Just a few simple gifts can surprise, delight, and get hospital staff talking about how great it is to work for an organisation that really cares about them. You may also choose to include corporate swag, like branded T-shirts or tumblers, as part of the mix.

5. Encourage peer-to-peer recognition.

Recognition shouldn’t just be limited to leaders during Nurses and Hospital week. 43% of healthcare workers say they rarely receive recognition from others when they do great work. But recognition from peers can strengthen connection, belonging, and inclusion. It also reduces burnout and improves teamwork.

Make recognition social by showcasing employee accomplishments and contributions across your organisation and invite peers, patients, family, and community members to join in the appreciation. Social walls like the Wall of Fame in Culture Cloud help amplify the impact of recognition.

The healthiest workplace cultures recognise daily efforts, above and beyond accomplishments, career anniversaries, and team successes.

Remember, employee recognition and appreciation aren’t just for one week in May. 48% of healthcare workers say their organisation only recognises large accomplishments, not the smaller everyday efforts of their people. Show appreciation throughout the year because your employees do great work every day.

The healthiest workplace cultures in healthcare recognise the daily efforts, above and beyond accomplishments, career anniversaries, and team successes. For example, Norton Healthcare recognises patient satisfaction, and University of Kentucky Healthcare celebrates career milestones in a special way. Other healthcare clients recognise throughout the year with Group Point Deposits when employees complete volunteer efforts, ongoing certifications, or early employee onboarding milestones.

However you choose to recognise, you’ll be building a company culture where your people feel connected, valued, and want to stay.

“People come into health care wanting fulfillment through meaningful work. It’s part of who we are. In fact‚ many times‚ our employees would say ‘It’s just what we do’. But that’s why it’s so imperative that we show our appreciation.”
—Jacinta Nelson, System Associate Vice President, Human Resources Operations, Norton Healthcare

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Need a flexible, easy recognition solution to show appreciation to your people? cheque out Culture Cloud and talk to us.