Celebrate

Whether a birthday, anniversary or other momentous milestone—celebrations are important. The world's best companies know it. And they show a return on shareholder equity three times that of companies that don't.

When pharmaceutical giant Warner-Lambert had one of the best quarters in the history of the company, CEO Mel Goodes wanted to recognize his workforce with more than just a gift. He wanted an experience that would touch every one of his 42,000 employees in 140 locations around the world. So he called O.C. Tanner and then a rare, company-wide meeting.

In one of the largest, single-day recognition efforts ever undertaken at any company, Goodes rolled out the same speech, video and individual presentation of custom-crafted gifts to every single employee around the world. O.C. Tanner knows how to create appreciation events that will become legendary. Even more importantly, they are events that become the catalyst for engagement, recommitment, and growth.


Key Takeaway
Your people live for celebrations. Live up to their expectations. Company events mark important career milestones. The world's best companies celebrate success. And companies that appreciate excellence show a return on shareholder equity three times that of companies that don't.